ActiveCampaign Cost Optimizer
Since Nov 2025, ActiveCampaign bills for ALL contacts — including bounced and unsubscribed. Clean up your contacts and save up to 40% on your monthly bill.
How It Works
Enter API Credentials
Provide your ActiveCampaign API URL and API key. Found under Settings > Developer.
Analyze Your Account
We scan contacts, lists, automations, and CRM data for optimization opportunities.
Save Money
Get actionable recommendations to reduce your contact count and lower your billing tier.
What We Analyze
Bounced Contacts
Contacts with hard bounces still counting toward billing
Unsubscribed Contacts
Opted-out contacts still counting toward your contact limit
Unengaged Contacts
Contacts with no email opens/clicks in 90+ days
Inactive Automations
Automations that are turned off or have zero contacts
Empty Automations
Automations with zero contacts entered
Unused CRM
CRM/deals features enabled but not being used
Excess User Seats
Paying for more user seats than actively needed
Empty Lists
Lists with zero or very few subscribers
High Bounce Lists
Lists with abnormally high bounce rates
Over-Provisioned Plan
Current plan tier is higher than needed after cleanup
ActiveCampaign Pricing
All contacts count toward billing — including bounced and unsubscribed (since Nov 2025)
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 1,000 | $15/mo | $49/mo | $79/mo | $145/mo |
| 2,500 | $39/mo | $69/mo | $119/mo | $255/mo |
| 5,000 | $79/mo | $119/mo | $189/mo | $375/mo |
| 10,000 | $149/mo | $199/mo | $309/mo | $589/mo |
| 25,000 | $259/mo | $349/mo | $489/mo | $789/mo |
| 50,000 | N/A | $449/mo | $709/mo | $1,169/mo |